Master Wood Carvers | PPC, SEO and Web Design Case Studies | Hanapin Marketing

  • photog
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  • April 6, 2018
  • Master Wood Carvers

    Just because your growing your business online doesn’t mean you forget about the old-fashioned values that made you successful in the first place. Master Wood Carvers understands the importance of balancing the new frontiers of the internet with the classic hand-carved craftsmanship that made Master Wood Carvers a leader in their field.

    You’ve seen “hand-carved” woodwork before, but nothing compares to over the 40 years of experience and 500 carvers you’ll find with Master Wood Carvers. No machine can match the skill of veteran woodworkers and there is no comparison to the service and selection you get when carved wood products is your only business. Master Wood Carvers doesn’t dilute their success in wood carving with any other product lines – you won’t catch them selling light fixtures or ceramic pieces. Master Wood Carvers is sticking with what they do best and they take pride in their work, satisfaction guaranteed.

    And, when you have over 500 master wood carvers on staff, custom carving is Master Wood Carvers’ specialty. They can carve almost any design you can dream of, and will happily provide you with a custom quote quickly. Master Wood Carvers also offers an unmatched selection of hand carved corbels, moldings, capitals, onlays, architectural details, columns, stair case parts, island and corner posts and fireplace mantels, all ready to ship to you right away.

    Master Wood Carvers is doing traditional work, experiencing amazing growth, and utilizing the new frontiers of marketing – a combination sure to support continued success.

    Master Wood Carvers: Combining Old World Work & New School Strategies For Online Growth

    You wouldn’t expect 4th generation master wood carvers to be so internet savvy, but this ecommerce site really understands the web. So much, in fact, that when they decided they needed to grow their online presence and improve their sales, they turned to master search marketing specialists, Hanapin Marketing. For Master Wood Carvers, the goals were simple: build our ecommerce business and increase sales. And, they wanted to be as thorough as they are with their own hand carved wood products. That meant a comprehensive strategy of PPC combined with SEO.

    Hanapin Marketing’s team set to work by researching both the competitive space for Master Wood Carvers, doing keyword research, evaluating site copy and crawlability, and a host of other elements of their existing site. Account managers took the time to discuss and put in place both short-term and long term goals for the account as well as talking about what type of communications schedule and reporting works best for Master Wood Carvers. With a specific plan in place, Hanapin’s team hit the ground running, ready to put their online spin on the work of these old world masters. Just a few months into the account, Hanapin is already producing some big results and planning for sustained growth for Master Wood Carvers.

    With an integrated strategy of PPC and SEO rather than just one or the other, you improve your results exponentially. In the first phase of their integrated campaign, Master Wood Carvers is already proving this theory:

    Hanapin Marketing has increased PPC ad impressions 3600% and increased clicks 4875% over the first month. Certainly, you will see a dramatic increase in impressions as your PPC campaign grows in its first few months, but this kind of growth is something the experienced search marketing consultants at Hanapin Marketing see most often with clients integrating PPC and SEO strategies to maximize results.

    Over the course of 5 months, Hanapin has reduced Master Wood Carver’s cost-per-click over 50% and increased revenue from PPC 295%. Hanapin’s team not only looks to build impressions, clicks and leads right from the start, they also focus on reducing costs and maximizing investments. This helps build a stable and efficient PPC campaign that will perform better in the long run.

    Even in the first few months of their SEO project, when results are just starting to build, Master Wood Carvers was already seeing results from Hanapin’s efforts. Over the course of the first 5 months, visits to the site increased over 115% and page views increased 125%. In the most recent month, Hanapin’s team was able to increase site visits another 30%, showing a continued growth rather than an initial surge. Continued growth is the goal and, as the work Hanapin has done is implemented and search engines index the work, Hanapin expects to see goals continually met and exceeded.

    “I can’t tell people often enough that PPC can get you great results, SEO can get you great results, but combining the two is really the strongest strategy for both short term and long term growth online. Master Wood Carvers understands that making the investment and commitment now will pay off for years to come. And, the work is already boosting their bottom line just a few months in – their results are amazing, better than I see with new accounts using only SEO or PPC.”

    Latest Trends In Photography Web Designing

  • Adams Micheal
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  • June 3, 2015
  • In order to decide on a person and his photographic skills, it is necessary to have a look at the portfolio of the person. There are numerous ways that will help in creating a good photographic web design and here are some wonderful tips and trend that will help in this work. Minimalism is the trend that is loved by many people in recent days.┬áThe homepage will play a vital part in the web design so take proper time while designing. Make it crisp as well as attractive. Make the website to the point so that the viewer does not get irritated. There will be no visual pollution in this type. It is preferable to use the CSS3 and HTML5 rather than the Flash as it has many advantages comparatively.

    Normally, the latest gadgets like iPhone, iPad and iPod do not support the flash. Most of the people use the above-mentioned gadgets recent days, so it has become a major drawback. Many potential leads are missed as there is no flash support in the device so it will be better to use a platform that is supported by most of the devices. Scattered photographs on the website are another attractive trend that is loved by many people. This an exciting and appealing way that will help in attracting the visitors to the website. Use large backgrounds as they are attractive. This will also help in reducing the blank spaces in the website in an efficient manner. Make sure the lighting and the resolution in the photo are good.

    Read Also Tips To Create A Good Photography Portfolio Website

    Role Played By Graphic Designers In Photography

  • Adams Micheal
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  • April 3, 2015
  • Photographs will bring many sweet memories back to life, so they play a very vital role in a person’s life. Hence, one has to take proper care while shooting the important moments of life. Apart from clicking the photographs it is necessary to make sure the emotions of a person present in the photo is highlighted in a better way as it will be a staying for a lifetime with the person. Many people think that the professional photographer and a good camera are enough to create a very good photograph but it also requires the hand of a graphic designer who is responsible for correcting the mistakes in the photo in an efficient manner. Though a very high-quality camera might be used in the photo shoot the difference between professional hand, and the normal person will be clearly visible.

    Even the logo designs for the company can be done with the help of the graphic designer and a good photo. A logo is considered to be the identity of a brand, so it is necessary to design it carefully. A professional graphic designer will be the best choice as he will have knowledge about the colors, compositions, angle and pose. Make sure the output attracts the viewer at the first sight itself. A classy look and elegance are the two important factors to be noted in a professional portfolio of a photographer. An experienced graphic designer will have the ability to improve the look and feel of the photo in leaps and bounds within minutes.